Great Falls Wayfinding Plan

With the goal of driving tourism and visitors into the downtown district, Cushing Terrell was asked to develop a wayfinding plan to alert visitors to recreational opportunities, historical features, and other amenities within this core region. The client’s forward-thinking leaders quickly realized the plan should extend to include the entire city, and all the hidden ‘jewels’ within the Great Falls community.

Engaging a steering committee, diverse stakeholders and the general public, Cushing Terrell planners and graphic designers were able to synthesize a manageable and implementable plan which was adopted by the City. The wayfinding plan includes thorough maps for both vehicular and pedestrian signs, a robust sign family – compliant with local and state agency requirements, a comprehensive sign schedule – complete with sign locations and messaging, and detailed fabrication documents.

The sign design is informed by the two most prominent and loved natural features within the Great Falls community – the Great Falls of the Missouri River and the Mighty Mo itself. A unique sign shape and coloration which held consistent with yoked branding efforts, topped of the details enforcing immediate visual recognition.