As the world’s only first-run cinema-eatery-microbrewery, Flix Brewhouse combines the latest Hollywood productions, exceptional custom-crafted beer, and delicious food — all served in-theater, allowing the experience to be customized. The genesis of the Flix concept stems directly from consumer demand for a better, more value-oriented way to watch a movie.
Cushing Terrell partnered directly with Flix Brewhouse stakeholders to help them develop their brand and experience concept for multiple locations. The client came to us with a desire to increase the sense of place within their facilities.
Our team worked with existing architectural drawings to revamp their finish palette to create a look and feel that reinforced their concept of “industrial brewhouse modern.” In addition to a set of finish standards, our team assisted with lighting selections, location and style of furniture, and graphics used; plus finish samples, finish schedules, and renderings of interior spaces.
Round Rock, TX (flagship)
Des Moines, IA