Bethany Joy Pilates
What was once an abandoned storefront in the heart of downtown Billings, MT, has been transformed into a vibrant Pilates studio and community fitness gathering space. Bethany Joy Pilates is a boutique contemporary Pilates studio focused on the practice of mindful movement to heal and strengthen the entire body from the inside out, comprised of an informal lounge space, a dressing area, a private studio, and a larger studio for group classes. Unique and engaging, the reimagined space endeavors to inspire the local community to find confidence in themselves through Pilates.
The client’s vision consisted of a blend of an industrial aesthetic with modern influences. Upon entering, guests are greeted by a custom-designed neon light logo, a prominent focal point within the space. Chandeliers overhead and refined finishes create a comforting atmosphere balanced with architectural features such as exposed brick and steel columns. Beautiful high-gloss, black epoxy flooring and exposed wooden joists, painted black, provide the backdrop for a dramatic scene.
The elements of color were intentionally integrated within the studio to enhance the user experience. The lighting for the studio can be dimmed to create the appropriate ambiance for various levels of Pilates practice. A mixture of direct and indirect sources provides another level of illumination variance, and the layout of the linear light fixtures was strategically coordinated to reduce glare while using the reformers.
This repurposed and “reformed” space has been given new life through a thoughtful redesign and new light!
Brand Design & Development